Short and Sweet

I like things that are short and to the point. Things that are very simple and pleasurable, especially in advertisement and especially not in "fine art" (fuck minimalist painting, "hey look at this piece of canvas I painted entirely white, its so deep"). The new Fanta labels are fantastically low key and miles better than the shitty mtn (fuck that: it's "mountain") dew label that's all like "shmowzow look at how cool we are." Its annoying.